September is known as the fashion month for many reasons, such as the back-to-back runway spectacles at the world’s top fashion capitals, as well as the shower of new collections, and glittering events. Just in time for the fiesta, Maison Pyramide, the Showroom and Coveteur, joined forces to celebrate new talents by hosting a cocktail reception. Peppered with celebrated fashion figures and connoisseurs, the first international engagement of Coveteur shed light on the most anticipated up-and-coming contemporary and avant-garde ready-to-wear and accessory brands.
“Coveteur has evolved and expanded with a new voice and a behind-the-scenes look at a new kind of luxury constantly profiling emerging designers and trends from around the world. Maison Pyramide was a natural fit for our first international event during the Paris Fashion Week (PFW) to showcase this rising talent,” said Founder and Creative Director of Coveteur, Jake Rosenberg.
Determined to position their seasonal Showroom as a launchpad to the region’s most prominent design talents, Maison Pyramide co-founders Giovanina Atieh and Nathalie Mroue believe that Coveteur is the perfect partner. “Coveteur is the go-to-source and advocate of fresh talent in all fields.” The co-founders added, “this is where our platforms meet and complement one another within this collaboration.”
The attendees—who flocked to The Showroom on Rue Royale—included Deputy Editor-in-Chief of Vogue Italia and Head of Vogue Talents, Sara Maino, Condé Nast General Director of Sales and Marketing Francesca Airoldi, Vogue Arabia Editor-in-Chief EIC Manuel Arnaut, Group Fashion Buying Director of Harvey Nichols Laura Larbalestier, American Model Larsen Thompson, Connoisseurs Caroline Daur, Xenia Adonts, Jessica Kahawaty, Gala Gonzalez, and Karen Wazen among many others.
The setup featured a chimney top dripping with Lako Bukia, Liase, Ammanii and L’atelier Nawbar jewellery, tables and podiums set up for a feast of the croche bags and mules by Tara Zadeh, Yosuzi, Okhtein x and Zyne. The place was overflowing with mannequins showcasing the latest ready-to-wear collections by Azzi and Osta, Thym, Nafsika Skourti, and Silvia Astore.