Scientific research studies confirm the harmful effects of smoking conventional cigarettes on human health and stress that the process of burning tobacco in a cigarette is the primary cause of smoking-related diseases. Hence, in the past 15 years, researchers across the world examined innovative approaches and alternative products that have the ability to reduce the risks of traditional smoking for adults who would otherwise continue to smoke.
Throughout years of research and clinical experiments, scientists developed a new class of breakthrough products that do not involve burning.
By eliminating the burning process, scientifically substantiated smoke-free products significantly reduce the average levels of harmful and potentially harmful chemicals released compared to cigarettes. Through an advanced heating system technology, smoke-free products heat tobacco to substantially lower temperatures that do not exceed 350 °C, without burning it, and therefore produce no smoke. They deliver nicotine, but with lower levels of harmful chemicals compared to traditional cigarettes
Nicotine is a chemical that occurs naturally and not only in tobacco leaves. It is addictive and is not risk-free. However, as opposed to what many people mistakenly believe, scientific evidence proves that it is not the primary cause of smoking-related diseases. These are principally caused by the chemicals released when tobacco is burned at a temperature of 600°C. The combustion process produces harmful chemicals, that have been identified as the cause or potential cause of smoking-related diseases. Heated tobacco products are designed to significantly reduce the levels of harmful and potentially harmful chemicals compared to cigarette smoke.
As smoke-free products do not burn tobacco, there is no smoke, less smell, and have significantly less effect on the air around you than cigarettes.
While not risk-free, all of these products are a better alternative to smoking—but the best choice is to quit tobacco and nicotine use altogether.