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CIB launches new marketing campaign to highlight its continuous support for SMEs - Daily News Egypt

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CIB launches new marketing campaign to highlight its continuous support for SMEs

Bank is committed to understanding needs of SMEs, challenges they face to provide them with suitable solutions


The Commercial International Bank (CIB), Egypt’s leading private sector bank, has launched a new marketing campaign to raise awareness of SMEs about the products and services specifically designed to meet their needs and help them grow. This comes in line with the Bank’s commitment to supporting SMEs through innovative solutions that can optimize their banking experience.

CIB diligently works on cementing its leading position in the market, making it the preferred partner for SMEs. The Bank has accomplished this by providing them with a host of unique financial and non-financial services to increase the size of their investments and help them face different challenges. CIB offers products and lending programs designed for SMEs, including a relationship-based lending product, which helps lenders make financially sensible decisions, as well as the Super Business program that allows smaller enterprises to seamlessly access funds. Additionally, the Bank’s Business Banking division launched the Women in Business Program to support the needs of women-led SMEs, as well as the CIB Growth Segment that enables small-scale businesses to access a bundle of financial and non-financial services usually available only to larger corporations.

CIB also offers various products to companies, including the Super Business Account, Bedaya Account for businesses and free professions, time deposits, certificates of deposit, CIB Visa Platinum Debit Card, CIB Visa Platinum Credit Card and CIB Corporate Deposit Card.

Companies can also benefit from CIB’s payment acceptance solutions, corporate payment services, payroll services and CIB Business Online.

SMEs also have access to the CIB Business Solutions Program, consisting of a group of non-financial services at discounted prices, in partnership with key companies from different sectors, such as legal advisory, audit and accounting, marketing and research, recruitment, technology solutions and logistics and shipment.

“CIB offers a host of unique financial and non-financial services to more than 70,000 SMEs with the help of more than 300 experienced relationship managers in a network of branches dedicated to serve companies,” said Rashwan Hammady, Acting as CEO Retail Banking – CIB. “This comes as part of the Bank’s continuous efforts to support growing SMEs and facilitate project management, as SMEs are the mainstay of the country’s economic and social development.”

Since sustainability is a core value at CIB, the division introduced CIB’s Green Finance Facility. This product is part of the Bank’s continuous efforts toward greening its portfolio and encouraging its customers to implement and execute actual plans that aim to improve sustainability in our community.

The CIB Business Banking segment has launched three new hubs in the Bank’s branches to serve credit customers from small and medium-sized companies. These hubs are located in the Tenth of Ramadan, Burj Al Arab and Smart Village. There are two other hubs that exist in Giza and Maryland, bringing the total number of credit service centres for the SME sector to five. This comes as part of the Bank’s goal to provide banking services of the highest quality to its SME customers in various parts of the country, in keeping with its decentralization efforts.

CIB places great importance on human resources and increasing the efficiency of its employees. With that in mind, CIB launched its SME Academy program to train competent calibres that can support the Bank’s SME goals and help achieve sustainable development. The Bank also launched its SME Lending Master program to train branch managers and deputy branch managers on how to deal with SME owners, understand their needs and employ best financing practices.

CIB was named Best Bank for SME Banking in Egypt and the Middle East in Euromoney’s Awards for Excellence 2022. The Euromoney’s Regional and Country Awards for Excellence are one of the most prestigious awards in the global banking industry.

Topics: CIB SMEs

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https://dailynewsegypt.com/2022/11/26/cib-launches-new-marketing-campaign-to-highlight-its-continuous-support-for-smes/
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