Finding original ways to decorate your home has become easier recently with many new small businesses emerging that combine inventiveness with good taste. The latest addition to this trend is ThinkUp, a new company that offers new and smart handmade products of original designs.
The idea for ThinkUp existed for several years but “it only came to light in 2013 by establishing our headquarter in Maadi,” said Ashraf Salem, owner and co-founder. ThinkUp is ambitious in their goals and objectives. “Our mission is to always create new and unique decoration designs that cope with the modern lifestyle,” he said. “Our priorities are fulfilling the needs of our clients and the market,” Salem said, adding that creativity and innovation and excellence in the quality of the products are equally important. “Extreme success for us means pleasing our clients with our products.”
ThinkUp has a variety of decorative lines and one of the most inventive are the Molotoves. “In this section we decorate bottles with lights and drawings to make magnificent lamps,” Salem said. Other product lines include clocks and watches; soft recycling, which focuses on new inventions; 3D Painting, where normal photos are transformed in multi dimensional paintings and home decorations, where “we use wooden pallets, car tires and copper to make unique and stunning home decorations,” according to Salem.
The team behind ThinkUp is “ambitious and believe that creativity has no limits and success is a precious outcome of hard work,” Salem said. Team members include the second co-founder and owner Mohamed ElBassel, project officers Mohamed Abdel Kader, Aya Yousry, Maya Hegazy and editor and marketing advisor Mohamed El-Madni.
The glass-bottles-turned-lamps are made from a variety of shapes that are sourced from specialised companies. Turning the bottles into the signature ThinkUp lamps involves the team choosing the bottles that fit their project, then customising them using special tools that can create a variety of designs on the glass.
At the moment, ThinkUp uses Facebook as their main marketing tool but in the future they will run campaigns that “target all levels of society through Facebook, booths at event and galleries,” Salem said.
ThinkUp gives their clients to possibility to personalise the designs on the lamps to reflect a special occasion, a favourite motive or saying. So far no absolute bestseller has arisen, as “our clients are currently pleased with all that we offer and we are looking forward to increasing their satisfaction,” Salem said.