Tradeline Stores, the authorised Apple dealer in the Egyptian market, announced that it will reduce the prices of iPhone, iPad, and Mac devices by 12-15%.
The new price list will take effect starting 9 March. Mohamed Medhat, head of the commercial sector at Tradeline, said that this step comes in the framework of the company’s urge to keep up with the aspirations of Egyptian consumers, who rely on Apple’s devices. He added that the new prices come as a natural result to the dollar price’s decline.
Medhat said, “We have agreed with Apple on the new price discount, and we hope that the dollar price falls again so that we can reduce our product prices more and more.”
Tradeline owns 11 branches in Egypt, located in Mall of Egypt, City Stars Mall, 35 Gameat El Dowal El Arabia Street, Dandy Mega Mall, Mall of Arabia, Concord Plaza Mall, Nile City Towers, American Plaza, San Stefeno Mall, Carrefour City Center in Alexandria, and El Ahlam Building in Mansoura.The company is preparing to open a new branch at Point 90 in the Fifth Settlement of New Cairo.
Medhat added that Tradeline will provide a special offer for a period of 72 hours starting from Thursday morning until the evening of Saturday. Anyone who bought the iPhone 7 will get a voucher worth EGP 3,500, through which he can buy other Apple products from the stores.
Medhat announced that Tradeline will also cut the price of the iPhone 6S-32GB by 20% to reach EGP 11,900 instead of EGP 14,900.
Tradeline is the only “Premium Reseller” for Apple products in Egypt. It also owns a huge maintenance center for Apple products in 6th of October City, which is one of the largest maintenance centers for Apple products in the Middle East.