Kabil, Sharma discuss IKEA’s expansion plans in Egypt

Mohamed Samir
2 Min Read

Minister of Industry and Trade Tarek Kabil held a meeting with Adosh Sharma, the regional manager of IKEA in Egypt, to discuss the company’s current projects and plans for expansion in the Egyptian market.

According to Kabil, IKEA considers injecting new investments in Egypt in the cities of Cairo and Alexandria as part of their expansion plans in the Egyptian market. He explained that the improvement of economic indicators is a key factor in the company’s decision to expand as well as economic reforms that were implemented by the authorities, which contributed to improving the business climate in Egypt.

IKEA has been present in the Egyptian market for four years. The company has a 36,000-sqm store in Cairo Festival City mall with a full range of household furnishings over two floors, which receives around 6,000 visitors on average per day.

Moreover, Sharma explained that the Egyptian market possesses the promising investment opportunities in several industrial fields, particularly the products targetted by the company, pointing out that the company is currently implementing a clear plan of action and extensive studies on the Egyptian market.

Increasing IKEA’s dependence on the Egyptian products as part of the range of products offered within its branches is very important, Kabil said, especially that Egyptian products have a competitive quality and price against imported ones.

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Mohamed Samir Khedr is an economic and political journalist, analyst, and editor specializing in geopolitical conflicts in the Middle East, Africa, and the Eastern Mediterranean. For the past decade, he has covered Egypt's and the MENA region's financial, business, and geopolitical updates. Currently, he is the Executive Editor of the Daily News Egypt, where he leads a team of journalists in producing high-quality, in-depth reporting and analysis on the region's most pressing issues. His work has been featured in leading international publications. Samir is a highly respected expert on the Middle East and Africa, and his insights are regularly sought by policymakers, academics, and business leaders. He is a passionate advocate for independent journalism and a strong believer in the power of storytelling to inform and inspire. Twitter: https://twitter.com/Moh_S_Khedr LinkedIn: https://www.linkedin.com/in/mohamed-samir-khedr/
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