Diamonds are often said to be a girl’s best friend; however, aside from the silver screen not many girls can aspire to have such rare companions. Shaddy Elian is a fashion entrepreneur that aims to shower the country with blinding jewellery without draining any wallets.
Hayden & Co is Elian’s smart way to substitute diamonds and gold with a more affordable range of choices. After studying jewellery design in London then at Cairo’s Design Studio by Azza Fahmy, he noticed a gap between the numbers of those that want the sparkle in comparison to those who can actually afford it.
Accordingly, his mission came to be the need to fill a gap in the market and make every woman feel special with the least financial hustle.
Therefore, his answer was a line of gold and silver-plated rhodium, embellished with Swarovski crystals for statement pieces that crave to stand under the spot light. After attracting attention for his cost-efficient approach, the designer has recently welcomed the upcoming wedding season with a second collection.
Love Wear is a continuation of his initial idea; yet, with an extra dose of extravagance. Elian’s design aesthetic is highly connected to his imagination and goal to reach wearable euphoria. While depending on well-known concepts, he also adds a modern appeal to reach novel designs to address modern women.
The collection includes seven sets, five necklaces, four rings, four earrings and two bracelets that are all ready to walk down the aisle or take centre stage on the dance floor.
From the summer’s biggest trend, gold chains, to classic blooming branches and simple hoops, the collection includes designs that promise a life-long relationship from one occasion to another.
Along with its accessible price tag, the brand also depends on convenience as a middle name. All pieces could be easily purchased and delivered through the brand’s international e-commerce website.