Al Ahly SC’s Board of Directors sold four-year sponsorship rights to the Presentation Sports Company on Sunday following a series of meetings between Mohamed Kamel, the company’s chairperson, and Mahmoud El-Khatib, Al Ahly’s president.
Presentation obtained the sponsorship rights from Al Ahly Media Production Company, after buying them from the club’s board.
Kamel made great efforts to conclude this agreement with Al Ahly Media Production Company. The signing ceremony was attended by Hossam Salah, CEO of Egyptian Media Group – the parent company of Presentation Sports.
In July, Saudi Arabia’s Sela Sport notified Al Ahly of the termination of its club’s sponsorship due to disagreements between Al Ahly’s management and Turki Al-Sheikh, chairperson of the Saudi General Authority for Sport, who recently apologised for the honorary presidency of Al Ahly.
A source in Al Ahly said that the company sent a formal letter to the club informing it of its withdrawal from the four-year sponsorship agreement with the club.
Sela Sport had obtained the Al Ahly’s sponsorship rights for EGP 500m, which was higher than Al Ahram Advertising Agency’s offer of EGP 458m, and Presentation’s EGP 400m offer.