Nayera Yasser

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Latest by Nayera Yasser


Super Fashion: picture perfect representation of the local industry

She struts in her glamorous pair of high-heeled sandals right through the metal gates, and suddenly, what was only a mere daily destination turns into a flashy runway. As she goes through the poultry fridge, the super market’s tiles reflect the fluidity of sky-blue satin and curvy details of lace. It is only minutes before …

Nayera Yasser

Wonders of Nature: Azza Fahmy expands her green haven

After a long drive towards the west side of the capital, concrete beasts reside and green landscapes accompanied with humble houses rise to fill the horizon. The long drive might take hours, but at the end of it, an old workshop would always approach to welcome those seeking authenticity and heritage. For a few decades, …

Nayera Yasser

Fashion on Wheels: Egypt’s first mobile-shopping truck

While sitting in his custom-made truck, he sips his cold smoothie to fight the burning sun before he heads to a baffled modern-day damsel in distress. As the street buzzes outside the windows, Mohamed Antar walks his client through his progressive space. They only have a few minutes to go through the latest fashion collections …

Nayera Yasser

Okhtein opens an oasis of carryable art 

While one of them welcomes the guests with her natural warm smile, the other one roams the store, frantically adjusting the bags and supervising the team behind the counter: the two Abdelraouf sisters welcomed their Cairo-based clients at their first flagship store. Mounaz and Aya are the region’s favourite sister couple to take the fashion …

Nayera Yasser

Cairo Wedding Festival season 2: bringing bridal dreams to life

Weddings are a life-long dream for many people around the country. The long-anticipated night includes an endless number of details and necessities that future brides and grooms spend months looking for. After a very successful season last year, Cairo Wedding Festival (CWF) came back for a second season last weekend at Uptown Cairo. From gowns …

Nayera Yasser

Sandbox opens the boundaries of autism

Art is a common method of self-expression. Even though forms of this expression may vary from one person to another, based on talent or preference, it remains one of the most evident non-verbal methods of communication. Autism is a daily challenge that one million Egyptian citizen go through every minute of every day. While many …

Nayera Yasser

Fashion between tolerance and politics 

Growing up with stereotypes is both confusing and pressuring. In many parts of the Middle East, women are often categorised based on mistaken concepts and outdated ideas. The women of Iran are a controversial topic that often ends with generalised assumptions that could not be further from the truth. Recently, many Iranian women have decided …

Nayera Yasser

2017: a new era for hijabi women in fashion

Walking in mega shopping malls around the Arab world is often a journey among the world’s number one commercial campaigns. From ethnic models to Caucasian women and men that equally fail to relate to Middle Eastern beauty aesthetics, shop windows and flashy ads often display an obvious neglect of many countries and ethnicities. Manal Rostom …

Nayera Yasser

Sami Amin joins He for She on International Women’s Day

Fashion is a method of compassionate communication and expression. While it has been limited to women during the previous decades, the local industry has been taking steps towards including more men. In celebration of the International Women’s Day, UN Women, Regional Office for Arab States in partnership with #HeForShe reached out to few men figures …

Nayera Yasser

Les Miniatures: big statement and small shapes

“Through our designs, we aim to make every bag a statement, with a story that explains its details,” says co-founder Bags are a life necessity for women across the globe. While men are usually more concerned about a bag’s functionality, women are often more focused on its exterior. Every season, high-end brands fiercely compete to …

Nayera Yasser

The Design Studio captures the talent of Egypt’s hidden gems

With black and white portraits hanging from the ceiling and dramatic pieces laid out on white tables, a new generation of local jewellery designers showcased a glimpse of their aesthetics. While each piece captured the stories of Egypt’s next top jewellery designers, the collective collection widened the boundaries of design. The Design Studio by Azza …

Nayera Yasser

Temraza and Zagh represent strong women at NYFW

For fashion designers and fanatics, New York is the city of dreams. The big apple has been a top fashion capital for many decades. Meanwhile, the seasonal fashion week is, without a doubt, a destination and target for many aspiring talents. Farida Temraz is a young and promising local fashion designer that has managed, in …

Nayera Yasser

“Age of Magnificence” is back for a new season of drama

Many would not be able to name a certain point in time that resembles the age of magnificence. Nonetheless, many local-fashion fanatics can instantly describe what these words summon in their minds. Over a year ago, Zaam launched a theatrical-bags collection that remains, despite the seasons, an evident local success story. The home-grown brand is …

Nayera Yasser