Nayera Yasser

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Latest by Nayera Yasser


Modern Nomad: visual journey around Egypt

When social media has the ability to bring the absolute east to meet the west as well as transport one event from either sides of the world to the other in a heartbeat, it takes a real adventurer to travel, roam and explore reality without using a gadget. Over the extent of 1m kms, a …

Nayera Yasser

Jayda Hany on being a woman in a male-dominated industry

After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …

Nayera Yasser

Azza Fahmy befriends gypsies for SS18

Unwavering in the face of the wind, she stands tall, ready to take down the next challenge. She does not always comply with the world and its old-school traditions; instead, she leads a life according to her own playbook. Recognised for her confident stride and loud attire, she is never after the goal of hiding …

Nayera Yasser

Spring Affair Fashion Brunch initiates new season in style

Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …

Nayera Yasser

Anne Marie K, Baraka Group reinvent Tiyi’s legacy

In a time before women were told that they cannot stand as tall as men, she lived to rule. Her power was extended over her vast land. While her words were heard loud and clear, her bold eyes and statement attire were synonymous with strength. Tiyi was a queen with a legacy that outlived thousands …

Nayera Yasser

Mula: Reminiscent fashion statement inspired by timeless individuality

In a time when squared shoulders and mid-length skirts were seen around every corner in the city, refined tailoring and thought-through embroidery were a valuable currency, understood and acquired by the common public. Ahead of each high-society occasion, tailors would bid their farewell to rest and operate based on catnaps. Their packed schedules would be …

Nayera Yasser

Sold introduces local millennials to vintage

Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye. Together, Yahia Karali and his …

Nayera Yasser

Inner Workings: A troupe of familiar strangers

As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups.  From her seat, …

Nayera Yasser

Tarun Tahiliani brings his embroidered ambassadors to Cairo 

For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk. Being at the heart of the old world, the country has changed through history to keep up with …

Nayera Yasser

Azwak makes diversity a trend

Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

Nayera Yasser

Ammanii unites women with one ‘Sa’maa’

“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designer 

Nayera Yasser