Nayera Yasser

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Latest by Nayera Yasser


Sold introduces local millennials to vintage

Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye. Together, Yahia Karali and his …

Nayera Yasser

Inner Workings: A troupe of familiar strangers

As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups.  From her seat, …

Nayera Yasser

Tarun Tahiliani brings his embroidered ambassadors to Cairo 

For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk. Being at the heart of the old world, the country has changed through history to keep up with …

Nayera Yasser

Azwak makes diversity a trend

Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

Nayera Yasser

Ammanii unites women with one ‘Sa’maa’

“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designer 

Nayera Yasser

Eden Park brings the rugby aesthetic to Egypt

It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags. While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against …

Nayera Yasser

Lana El-Sahely lands in Egypt with a capsule collection

With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture. Meanwhile, …

Nayera Yasser

Dina Shaker deconstructs classics, reassesses industry 

Like a surgeon, a trench coat absorbs the spotlight ahead and interacts with her frantic hands, dissecting and reassembling a design that many women know by heart. Her trained eyes can seemingly spot the unexpected similarities between a sleeve and a belt. Sooner or later, a shirt obediently follows her instructions to morph into a …

Nayera Yasser

Vasari: The renaissance of slogan t-shirts 

Some walk into museums to learn about art, while others capitalise on the power of the internet to stay up to date with today’s forms of expression. However, only a niche group can see the thin lines between two opposing worlds. Those few can fancy a world where paintings come to life; not to talk …

Nayera Yasser

N By Natalie: A lifetime with the right top

Along with a charismatic white shirt, she walks into the room nonchalantly. Her collar is straight and her heart is accessorised with a dramatic bow. While the world has caught the digital fever and replaced conversations with chat boxes, her relentless fingers have never ceased to tap at the sight of rich fabrics. Others might …

Nayera Yasser

The archives series: a visual walk down memory lane 

More than seven years ago, an ambitious designer held her breath as she observed how a crowd of strangers reacted to the debut of her emblems of self-assurance and confidence. Her tokens of strength spoke in calligraphy and swayed with the colour of silver. It was not long until her stories of capable women, who …

Nayera Yasser

2017 has introduced new clientele to local fashion scene: Farida Temraz

Inspired by the gracious tales of her ancestors, she dives into history and surfaces back with daring silhouettes and intricate embroidery. The fashion historian is on a mission to bring back the victories of the past through a new medium. Her creations are stark glimpses of a glorious past and ambitious future. Surrounded by her …

Nayera Yasser

Amr Saad salutes the gentlemen with his first jewellery collection

A quick flip through the month’s regional fashion magazines would most likely end with a long pause in front of a geometrical creation of statement eyewear. With silver frames and unexpected silhouettes, the handmade piece of accessory is worthy of being categorised as an independent trend. From silver-screen celebrities to regional fashion experts, the memorable …

Nayera Yasser

Dima Jewellery introduces the future’s classics

While the room bustles with frantic movement and an entanglement of noises, her posture remains unchanged; with her back hunched in a protective method, her eyes squinted in concentration and her fingers moving rapidly amid shades of stones and masses of chains. For more than a decade, her name has been associated with timeless hammered …

Nayera Yasser

Capital Brunch III gathers Egypt’s top designers for a cause

While the sun rays tangoed with the clear tides of the Nile, the ‘crachindo’ of high heels ascended on the way to the sky-roof venue. Cairo’s top fashion experts and loyal supporters of home-grown brands were set to meet the country’s top fashion designers for a day of glam and charity at Capital Brunch. Socialite …

Nayera Yasser

Kojak brings his enraged angels home

“This collection aims to address genocide as an idea in general. For me, this can expand to include any form of discrimination as well as not accepting others due to their personal beliefs,” says designer

Nayera Yasser

‘Wa Hekaya’ makes crowns an everyday choice

Tales are often told by women; mothers that aim to teach their kids a little wisdom for the life that awaits them or friends that need the companionship secured by shared experiences. Stories are said to be unfolded by the winners; however, those shared during weakness or without an apparent cause are the ones that …

Nayera Yasser

“CottonBall”, a fashion ambassador of local cotton

Every morning, under the blazing sun, hundreds of workers set off to walk through their daily paths among the greenery. From afar, they spot the whiteness as it grows and takes centre stage. Their days are spent from dusk till dawn among the soft clouds of cotton and the sting of their thorns. Generation after …

Nayera Yasser

Picturesque bow ties embrace butterfly wings

On the walls of natural museums, hundreds of colourful butterflies stand still as kids and grown-ups, equally, marvel at their rainbow of colours and hallow of glory. With unique paintings taking centre stage on the relatively-small wings of butterflies as well as the petals of wild flowers, human-made patterns often fail to compete. Egyptian jewellery …

Nayera Yasser

Christine Massarany addresses women with busy schedules 

With the sounds of a game unfolding in the next room and the humming noise of a television left hanging between one cartoon series and another, she cradles a new sketch while her ideas begin to translate on paper. As the waist shoots higher and the tail waltz towards the opposite direction, her pencil moves …

Nayera Yasser

Colours of Joy: a rainbow of local eyewear for every woman

Under the beaming sun that seizes to take it any easier all year long, she juggles a hectic agenda and the roles of few different individuals. To her, fashion is not only a way to express her thoughts, it is also a daily companion that helps her get through her growing to-do lists. Despite her …

Nayera Yasser