Nayera Yasser

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Latest by Nayera Yasser


Fashion between economic reforms and purchasing awareness

A few years ago, Egypt opened its arms to international brands. In a short timeframe, local malls were filled with top-notch brands and updated collections. While 2015 witnessed multiple opening ceremonies of the world’s most coveted names, 2016 went in the opposite direction. After some complicated regulations and negative economic decisions, a few brands have …

Nayera Yasser

CFN6 takes room service to the next level

Imagine opening a hotel door to find room service standing at the entrance carrying the latest designer fashion. Many hotels around the globe pursue the definition of pure luxury; nonetheless, very few have come close to the type of splendour that was on display at Cairo Fashion Night (CFN). For one day only, the third …

Nayera Yasser

Sami Amin pays tribute to Alexandria

Stepping into Sami Amin’s showroom is always the beginning of a spectacular journey, where the country’s mesmerising history and breathtaking landscape turn into wearable tokens of nationalism. The well-established designer has already covered many loyal fans with Pharaonic, Greek, and Roman motifs that were imprinted with love on statement brass and authentic leather. Amin celebrated …

Nayera Yasser

Menna Khalil captures the enchanting Amazigh culture

Born with a free soul within the boundaries of tradition and norms, she has a strong bond with nature and a strong urge to let her dreams run wild. Malika is a girl that all women carry inside their souls. She has a driving stamina to explore, travel, and change realities. Jewellery designer Menna Khalil …

Nayera Yasser

Jozee Boutique: local products offer a unique interpretation of modern trends

Starting from 8 o’clock in the morning until the long-awaited 5 o’clock in the evening, Ezz El-Dien Mokhtar and his wife Joselin El-Kholy sat in their offices processing endless paperwork and stressing about a nonstop parade of deadlines. Every night they hoped to get a break from their monotonous corporate lives; yet, every morning at …

Nayera Yasser

Jude Benhalim: armour of confidence and individuality

She is a woman who is proud of her identity; yet, cannot find the right way to show it to the world. She has many dreams, but none of them include a life-partner that would curb the strength of her wings. She is many things; yet, one thing remains clear: she is anything but ordinary. …

Nayera Yasser

Designobia showers Cairo with contemporary art

Standing in the middle of the aged courtyard could alone inspire artists to create brilliant masterpieces. The beauty of the structure could not help but be highlighted further when a hand-full of local artisans and artists circulated the venue to showcase, talk, and trade art. Art Shower is a yearly event organised by Designobia to …

Nayera Yasser

Arabic calligraphy: from language to modern art

A few months ago, the internet was taken by storm when a small piece of paper drew attention to the capital’s biggest mischief maker. Local calligrapher Mohamed Abido started a movement when he wrote maysahesh keda (this is unacceptable) on a piece of paper to showcase the power of his art. By positioning the timeless …

Nayera Yasser

Egypt’s fashion industry takes an international leap for SS17

According to the world’s most prominent fashion experts, September is the new year of the fashion calendar. It is the peak time when trends emerge and designers fight for survival. The significant month gains its importance from the respectable line of international fashion weeks. From New York to London and Paris, every year the industry’s …

Nayera Yasser

Hussein Bazaza awakens the eternal beauty of Sophia, the Alchemist

She was born a princess: rich, beautiful, and influential. However, her power was always limited for it was only a matter of time before it would age. Princess Sophia lived during the medieval ages in Europe, when alchemy was both a vital science and method of art. For years, the princess searched for the elixir …

Nayera Yasser

5 fashion statements for summer 2016

Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces. This year Sahel has established itself as Egypt’s top …

Nayera Yasser

Haute-Tech Fashion: is Egypt ready to wear technology on its sleeves?

In 1999, model Shalom Harlow stood on a revolving platform while her classic white dress was completely transformed by none other than a pair of robotic arms. The shocking presentation was part of the late Alexander McQueen’s spring show and the beginning of a new era in fashion. Technology has greatly affected all aspects of …

Nayera Yasser

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Generations of crafting silver: inside a 200 year-old workshop 

  Imagine the life of someone who was raised up among silver ornaments and elaborate sketches. Many families in Egypt have dedicated their days and years to shower the country, and the world, with intricate jewellery and captivating accessories. While some Egyptians have entered the silver crafting business in recent decades, others have had the …

Nayera Yasser

Norine Farah speaks to wallflowers with SS16 collection

A wallflower is a southern European plant that blooms in the early spring. Its yellow and dark shades of red make it beautifully and subtly blend with nature’s green landscape. With that said, in each gathering a wallflower commonly falls back to the corners of the room─a person who is too shy to standout or …

Nayera Yasser